Hampshire Down sired lambs play key part in successful commercial enterprise.

A Hertfordshire sheep farmer has built up a medium-sized flock in just seven years and sells almost 500 lambs direct to customers annually at a pre-arranged fixed price. Currently working as

Harry Elsden with his Border Collie, Jill

a self-employed machinery contractor, Harry Elsden is on track to increase ewe numbers still further, in order to become a full time shepherd in the near future.

Harry Elsden does not come from a farming family, but the 26-year-old’s enthusiasm for sheep-keeping is evident. His dream is to occupy a ring-fenced farm, but in the meantime he spends several hours each month on moving his sheep between parcels of rented land belonging to half a dozen different landlords.
To maximise the output from lamb sales, he operates a mainly flying flock of 270 mixed breed ewes. These were originally of North Country Mule or Lleyn breeding, but more recently he has buying in Suffolk cross Cheviot Mules and retaining a number of Hampshire Down-sired females. Some three-quarters of the total go to Hampshire Down tups from his small pedigree ‘Hertford’ flock, while the Hampshire crosses are put to a Hampshire cross Beltex. The Beltex are bred from his own unregistered females, which are run commercially alongside.

Hampshire Down ewes.

He finds this crossbreeding system ideally suited to his farming practices and to the demands of his customers.

“The Hampshire Down ram brings the thriftiness, ease of growth and carcass and eating qualities that are essential for making my policy work,” says Mr Elsden. “The lambs have rapid growth rates and the ability to finish off grass with minimal or no concentrate input.
“Another Hampshire Down trait is good carcase quality and it has the potential to achieve the top grading specification. Most of my lambs will grade E and U, with a handful of R grades. I aim for a 42kgs plus animal which will reach 22-23kgs deadweight.
“As a sire, the Hampshire Down cross Beltex will produce a very similar lamb but whiteheaded, although markings are not important to me. Its lambs will improve high carcass grade consistency, without compromising eating quality and growth rates.”
Lamb is supplied every month of the year, with the exception of February and March. Therefore, some 20 Hampshire Down ewes and a similar number of commercials are lambed in December and January. Like the main flock, which is lambed from mid-March, they are kept in a straw-bedded open building with access to a run-out area. It will hold just 80 ewes and therefore the lambing period is staggered, with tup raddles changed weekly. Ewes and lambs are turned out within a couple of days and a minority is lambed outdoors.
Changes to farm support in favour of environmental policies and the growing popularity of cover crops are two factors which have benefited Mr Elsden’s business. However there are challenges as he has little or no control over the way in which the rented land is managed, he points out. All the grassland falls within roughly 10-mile radius of his Hertford base and is rented on an annual basis. He stresses that his system would be much more difficult to manage without the help of his Border Collie, Jill.

Harry Elsden.

“In the winter the sheep will graze cover or forage crops. They vary from year to year; last season they were kept on stubble turnips and for 2019 they have a mix of oats, vetch and radish. The sheep are also used as a management tool on land belonging to two local wildlife trusts, but my best quality grazing is silage aftermath,” he adds.
“Concentrate feeding is not offered until the month before lambing, when they will build up to 0.5kgs/head/day; the winter-lambers are also fed for the first eight weeks. The early lambs are creep-fed, but the rest will finish off grass.”
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Key to Mr Elsden’s sheep enterprise success is the Tewin Bury Hotel in Welwyn, Hertfordshire, which was originally a working farm. For the past six years, he has rented the
80 acres of grassland surrounding the hotel, as well as a set of buildings which have escaped conversion into guest accommodation. The hotel hosts weddings in three separate venues and offers a conference centre, two restaurants and a private dining area; the business started off as a farmhouse bed and breakfast in the 1980s. Lamb features prominently on the menu and on average the hotel takes three or four lambs each week throughout the year.

Chef Lucy Wigmore.

One of the Tewin Bury’s young chefs, Lucy Wigmore, was a finalist in the 2019 M Restaurants and Bookatable ‘Young Chef of the Year’ award. Her special dish is lamb with wild nettle and lovage puree and she is always keen to feature it on the menu. Miss Wigmore finds the meat versatile and complementary to a wide range of ingredients, adding that Hampshire Down lamb has exceptional flavour and colour.



Over 90% of the lambs are grading in the favoured U and R for conformation and 2 and 3L for fatness cover.

Other local businesses, including a farm shop, a local golf club, several butcher shops and a number of independent restaurants also take lamb. A fixed price is negotiated per kilo deadweight for customers including butchers, while about 100 lamb boxes containing a variety of cuts are marketed at £130 each, leaving Mr Elsden with £90/head after processing costs. The boxes are usually delivered to the customer direct from the abattoir.
“My customers want top quality meat and they like a certain amount of fat cover, to improve its flavour,” says Mr Elsden. “They are also looking for a slightly heavier carcase than some of the alternative markets demand and a 21kgs deadweight lamb is ideal for their requirements.”
Pedigree Hampshire Downs



The Hertford flock of Hampshire Downs was established with the purchase of two in-lamb pedigree ewes from the Cambridgeshire-based Pode Hole flock in 2012. Little time is left for showing, which he considers a “hobby,” but a pair of Mr Elsden’s homebred Hampshire Down ewe lambs won their pairs at the Three Counties and he had breed champion with a home-bred ram lamb at Suffolk County in 2016.
The 2019 season saw his bought-in shearling ram, Birchfield Talisman, awarded four breed championships and interbreeds at county shows, while other animals have taken breed championships over the years, including the Suffolk and the Lincoln. Sheep have been placed at breed association events, but the red ribbon has eluded him to date.
“My aim for the pedigrees is not primarily to win at shows, although I enjoy exhibiting my livestock,” he notes. “The goal is to produce the type of Hampshire Down tup that will suit the commercial farmer.
“My Hampshire Downs must be able to convert forage on a range of different types of pasture and survive over winter in some fairly exposed fields. My top price for a tup so far is £750, with ewes up to £450gns; prices like these make a welcome addition to my income.”
The future direction of the business is to expand the commercial flock to about 400 ewes and sell 20 breeding rams a year to the commercial market. If he can continue to generate boxed lamb demand and command a market premium, the overall policy should allow him to become a full-time shepherd, he says.

Hampshire Down ewes.

“I have always wanted to farm. My first two Hampshire Downs were purchased as something of an experiment but I have found that they suit my system very well. They look attractive and that is important, because the country hotel guests like to see them grazing in the grounds.
“I do not receive farm support, but once I move up to an additional 100 or so ewes, I will make farming my main business, although I may still supplement my income with machinery contracting.
“I am always looking for more land and I would consider becoming a farm tenant. My other options include share farming or a contract arrangement. I will have to see what the years ahead hold but it would be nice to be able to reduce the amount of money that I spend on fuel, travelling between my parcels of land,” says Mr Elsden.
– The lambing percentage is 170 for the purebred Hampshire Downs and 180-185 for the crossbreds

– Some 25 Hampshire Down cross ewe lambs are retained every year The boxed lamb price has remained unchanged since 2017
– A Rappa mobile handling system is an essential element of the equipment

– Breeding stock are bolused and the lambs mineral drenched due to an ongoing selenium deficiency issue.

Written by Wendy Short

Photos by John Eveson

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